New Consumer Rights Act comes into force

Today (1st October 2015), the new Consumer Rights Act completes what is essentially a recent overhaul of consumer law, intended to clarify consumers' rights when buying products, services and now digital content, to better reflect and protect the demands of today’s shoppers.

Traders need to be aware that more clear and direct remedies are available to consumers where there are problems, and will need to review and adjust their consumer facing T&Cs so they comply with the new regime.

Businesses trading in digital goods, discs, in game apps, music and film downloads now have a clear directive on how their customers must be treated. They will need to embrace the new rules or face legal and financial consequences.

Of particular interest will be how the new rule giving retailers one opportunity to repair or replace defective non-digital goods (before the consumer can demand some or all of his money back) will be enforced in practice. Particularly where more complex and expensive products are concerned. This could be the source of some real headaches for customer service departments.

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Click here for a summary of the changes regarding digital content from Business Companion.

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