In partnership with the police and local authorities, the British Beer & Pub Association (BBPA) has recently published guidance for licensees and pub managers showing Rugby World Cup games live.
It’s expected that 2.5 million people will be watching at least one Rugby World Cup game in the pub, with a predicted 25 million extra pints sold.
The total turnover on beer sales alone for UK pubs is predicted to reach around £86 million.
BBPA Chief Executive, Brigid Simmonds, said:
“The Rugby World Cup is a great opportunity for pubs, and they will be making the most of it.
“Nothing can match the atmosphere of the Great British pub when it comes to big matches, apart from actually being there. And for those visiting the UK for the tournament, the pub is a huge attraction.
“Many pubs are likely to be extremely busy, and publicans can ensure a safe and successful tournament by closely reviewing the advice in our guidance."
You can find the BBPA’s full guidance here.
Need advice on trading during the Rugby World Cup?
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As one of the UK's leading Licensing Law practices, Gosschalks has a long history of acting for many high street names in the leisure and retail industries.
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